Vendors and service providers looking to reach HIM influencers and decision-makers can gain a competitive advantage by delivering their promotional messages, insights, best practices, and case studies directly to their target audience via the Libman Education Digital Partner Program.
The Digital Partner Program is an opportunity to “tap in” to the robust marketing environment built by Libman Education. The goal is to identify potential customers for your company’s goods or services and present your team as thought-leaders.
The Libman Education Digital Partner Program
| Digital Partner Program | |||
| Sponsorship Opportunity | Per insertion | # insertions | Retail value |
| Branded Email | $3,500 | 3 | $10,500 |
| Webinar | $2,500 | 1 | $2,500 |
| Social Media | $1,500 | 2 | $3,000 |
| Editorial Content | $2,500 | 4 | $10,000 |
| Proprietary Market Research | $5,000 | 2 | $10,000 |
| HIM Professional Census (if available) | $5,000 | 1 | $5,000 |
| Banner Ad | $1,000 | 4 | $4,000 |
| total | $40-45,000 | ||
| Digital Partner Program | $15,000 | ||
How does it work? Each Digital Partner Program will be concentrated in a three-month period to demonstrate the value of a focused marketing effort. Sponsorship opportunities are customizable and may be adjusted to best support your promotional goals and objectives.
Who will you reach? Share your organization’s information with the 70,000+ HIM Professionals in our proprietary opt-in mailing list (a list not available anywhere else). View a demographic and psychographic profile of our subscribers.
How do we track success? The performance of the Digital Partner Program will be tracked in Constant Contact and Google Analytics and the results shared. Opens, click-throughs, form sign-ups, and other data will be tracked and evaluated to inform the nature of sponsorships going forward.
Design your own promotional package:
Branded Email
One-time or multi-phase; stand-alone or co-branded; send your email campaign to a subscriber list not available anywhere else.
Webinar
Sponsor Libman Education webinars with an opportunity to include your brand and messaging.
Social Media
Placement of your company or product in any of Libman Education’s actively managed social media groups.
Editorial Content
Provide blogs, articles, or white papers to appear in our newsletters to position your company as thought leaders, improve brand awareness, and provide contact information for readers wishing to follow-up.
Proprietary Market Research
Stand-alone or co-branded proprietary market research on topics related to your business. Your survey questions sent to LEI readership to elicit customer insights and market intelligence.
HIM Professional Census
Sponsor the annual HIM Professional Census. Add your questions to the survey and receive access to the survey’s proprietary data. Sponsorship, if available, will be included in the Digital Partner Program at no additional cost.
Banner Ad
Advertise your product or service in Libman Education’s three weekly newsletters to increase awareness among readers.
Monday Morning Manager™ provides a great start to the work week with articles selected to inform, amuse, and inspire HIM leadership.
What’s What Wednesday shares thought-provoking and insightful commentary from leading industry experts on the challenges facing HIM professionals.
Every Friday, Coders’ Corner™ presents tips, updates, and suggestions to keep Coders prepared for the constant changes of our changing industry.
